If you happen to be both a social media nut and an Android user then, like me, you will have been probably been waiting with bated breath for Facebook to get a wriggle on and release a version of their Page Manager app that will work with your phone. As with the majority of mobile applications, Apple came first, but for us Andriod users we’ve had to put up with the slightly clunky functions of the original mobile app for updating Facebook pages.
But then, after 8 months of waiting, I heard on the grape vine that Facebook had started a soft roll-out in Canada, Austraila, New Zealand, and then a few days later suddenly the Facebook Page Manager application was available for download on the Play Store. As a social media professional updating Facebook pages is just part of my daily workload, so anything that is designed to make it easier gets me very excited…
But eight months between releasing the iOS and the Android versions seems, well, a little OTT. Even if Facebook and Google don’t always see eye-to-eye, what with the popularity of Android devices, it seems daft on Facebook’s part to have spent so long leaving those users like me feeling so unloved. I mean, it’s not as if the app was ever designed to do something overly complicated, so I have to wonder what the reason is behind all the dragging of heels.
So, was it it worth the wait?
Lack of setting options
Well. No. I find it pretty useless actually. The app allows page managers to update a Facebook page – great, but I could already do that on the native app – respond to comments – again, native app allows me to do this too – and receive notifications whenever a page is updated. So this last point is great in theory, having a notification to your mobile phone of a social interaction on a brand’s page should mean that you can ensure proactive monitoring and swift response, but in reality it’s just plain annoying. I have over 20 Facebook pages linked up to my Facebook account, so having that function on for a few minutes sent my phone into a strange seizure with updates coming left, right and centre. It was chaos.
I checked the settings to see if I could tone down some of the notifications on a brand-by-brand basis, but to no avail. All the application allows you to do is to turn on the pushed notifications or to turn them all off until 8am the following morning. No permanent off setting, nor options to change the push notifications by brand, just a broad-brush approach. That seems really naive on Facebook’s part. As any Facebook page manager knows different pages have different requirements and I resent having to treat any page with a one-size-fits-all approach.
One-tap Insight data
One thing the app does do well is offer page managers both page and post-level Insights with one tap – which is handy if you’re away from a computer and want to do some simple reporting, or perhaps show a client quickly how a particular post is performing. The app also makes it easier for page manager to delete or hide posts than with the native app – which again is useful if you’re out of the office and you have an urgent need to delete something. However, in my experience it is only in exceptional circumstances that a post should be deleted… so whilst this function is useful I can’t see it as something that I would use on a regular basis.
The one thing that I did like though was that I can now remotely upload images to the Page’s Wall through the Android App – you can either take a photo on the spot, search through photos already on your device or straight from an image search. To do this, all you need to do is click the plus sign to the left of your reply, then select “image search.” Very straight forward.
According to Google Play Store most users seem to love the Page Manager app, but all in all the app has left me a bit cold. For something I was so looking forward to I’m a bit disappointed. Sure, I can see it’ll have its uses, but It’s just the shame that, after 8 months of waiting, one of the first things I did after downloading the Facebook Page Manager Android App was log out.
What are your experiences of the Pages Manager app?