This morning when clicked your company Facebook page you may have been greeted with a friendly little pop up announcing the roll-out of threaded comments. For anyone who has managed a community on Facebook you’ll know that it can be really tricky to keep track of conversation threads. It only takes a few comments and the originating post, or where the conversation had been can get lost. Threaded replies are Facebook’s solution to this confusion, it’s a system that they’ve been using for a little while in their off-Facebook commenting service, Facebook Comments, that is used by a lot of blogs and news sites.
Although the option appeared to flash up across all pages this morning, the option of threaded comments will initially be only available to those pages that have at least 10,000 fans – and over the next few days it will gradually filter through to other pages with page managers having the option of turning the threaded reply function on or off at any times, although reports suggests that it will be activated for all Pages and profiles with more than 10,000 followers on July 10th.
Replies are currently only available on desktop versions of the social network, but Facebook plans to add this feature to mobile applications in a staged process. This is going to mean a bit of change for Facebook users who are used to the chronology of the site. But it also opens up a range of possibilities for page owners – Q&As will be able to be handled in a logical manner with responses to questions directly associated, and it allows for a more fluid forum-like discussion which, in theory, could lead to an increase in engagement of posts – which can only be good news, even if it does mean increased workloads for page admins.
Community managers, it’s time to buckle up.